Jeremy Boreing, the co-CEO of the Nashville-based Daily Wire, announced the creation of a new razor brand to battle “woke” companies that infuse politics into business.
Specifically, the new brand, entitled Jeremy’s Razors,” targets Harry’s Razors, a company that pulled their advertising from the media outlet.
Harry’s Razors cut ties with the conservative company, citing “inexcusable” views, after host Michael Knowles discussed his opinion on gender.
“They said the views you hear on our programs — whether you agree with them or no t— are “inexcusable,” and dropped their ads on our network due to “misaligned values.” They tried to shame you for the unforgivable sin of not adhering to their woke platitudes du jour,” the website of the new razor brand says. “Enough. Harry’s and their ilk don’t want you in their world — but I want you in mine. So stop giving your money to corporations that hate you.”
However, an ad for the new product also points to Gillette, which previously created an ad about “toxic masculinity.” In the commercial, which is almost four minutes long, Boering uses a flamethrower to ignite razors from both companies.
“Jeremy’s Razors is more than a men’s grooming line. Jeremy’s Razors is a message to woke corporations that hate half the country, but love to take their money: your customers have the power to choose, and they’re not afraid to do so,” the company said after the launch.
Shortly after the launch, Boreing told Tucker Carlson that the company has already sold roughly 30,000 razor kits and blade subscriptions in its first 72 hours.
In addition to the new product, the company purchased advertisements directly across from the headquarters of Harry’s Razors, noting that the “woke” company “drew first blood.”
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Cooper Moran is a reporter for The Tennessee Star and The Star News Network. Email tips to [email protected].
Photo “new razor brand” by Don’t Mess With America.
