Commentary: The Left Brands Conservatives ‘Haters’ for Daring to Question Woke Cultural Supremacy

LGBTQ

Wokeness is impossible to escape. Everywhere you turn, you see rainbow flags, Black Lives Matter signs, or calls for “diversity and inclusion.” Companies force DEI trainings on staff. FBI agents march in Pride parades. Teachers tell kids in school that they are oppressors or oppressed based on their skin color. Target stores sell transgender swimsuits and Bud Light teams up with a grown man who acts like a little girl. Even Buzz Lightyear and “Star Wars” have gone woke.

Meanwhile, the Biden administration is falling all over itself to push transgender pronouns, to promote drag queens, and to celebrate Pride—even on Easter Sunday!

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Companies Scale Back Pride Month After Last Year’s Public Response Cost Them Millions

Starbucks

June 1 will mark the start of “Pride” month, in which advocates of LGBTQIA+ causes celebrate that movement. In recent years, June has seen major corporate chains feature an array of “Pride”-themed merchandise and decorations, though some offerings have prompted considerable backlash from a non-receptive — even hostile public — in recent years.

2023 saw major retailers such as Target become the subject of boycotts over more controversial products marketed for children. Other companies, such as Anheuser-Busch came under scrutiny over marketing campaigns that failed to resonate with their traditional clientele.

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Concerns That Transgender Culture Has Gone Too Far Make for Unusual Pride Month

Pride Month in the U.S. and elsewhere has historically been, for many, a celebration of gay rights and equality. But this year’s annual festivities have been undercut by concerns from consumers and others who believe transgender culture is being pushed upon them and their children, which has resulted in some companies and governments pulling back their support.  

The recent backlash over heartland brands that appeared to alienate long-time core customers began in earnest earlier this year when Bud Light entered into a paid partnership with transgender influencer Dylan Mulvaney. 

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Bud Light Sponsoring ‘All Ages’ Drag Queen Pride Party

Bud Light is sponsoring an all-ages Pride event and after-party featuring drag queens in Flagstaff, Arizona, according to advertisements.

The June 17 after-party features several famous drag queens and will take place after Flagstaff’s 27th annual Pride in the Pines, and both events list Bud Light as a sponsor. The after-party is open to “all ages,” and participants under 16 years old require a guardian to attend, according to an online flyer.

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Bud Light Shells Out $200,000 to LGBT Business Organization amid Dylan Mulvaney Backlash, Cratering Sales

Bud Light is making a $200,000 donation to the National LGBTQ Chamber of Commerce (NGLCC) to support “economic opportunities and advancements for LGBTQ+ Americans,” according to a press release from its parent company Anheuser-Busch.

The company suffered significant losses after many Americans began a boycott of Bud Light earlier this month, after the brand created a special beer can for transgender TikTok influencer Dylan Mulvaney. In the wake of the fallout, Anheuser-Busch released a statement Monday, saying that it was “extending [its] partnership” with NGLCC by donating $200,000 to the Communities of Color Initiative (CoCi) and the CoCi Biz Pitch program.

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‘You Couldn’t Cut It:’ DeSantis Team Launches Beer Ad Spoof Mocking Men Competing in Women’s Sports

Republican Florida Gov. Ron DeSantis launched a spoof beer advertisement on Monday night mocking male athletes who compete in women’s sports.

The advertisement, posted on the DeSantis War Room Twitter account, is a spin-off of the popular Bud Light commercial “Real Men of Genius” that aired in the early 2000s, and comes on the heels of a conservative-led boycott of the beer company after it revealed its partnership with transgender activist Dylan Mulvaney. The ad features transgender athletes including former University of Pennsylvania swimmer Lia Thomas and mockingly congratulates them on their performances in the women’s division, according to the video.

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