In the arsenal of the censorship-industrial complex, few weapons have been more effective than advertiser boycotts. Long before online censorship reached its peak in 2020 and 2021, advocates of online censorship had identified online advertisers as the most important source of pressure on social media companies to restrict free speech. When direct appeals to social media platforms fail, pro-censorship campaigners use the threat of advertiser boycotts to produce the desired result.
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