Pride Month in the U.S. and elsewhere has historically been, for many, a celebration of gay rights and equality. But this year’s annual festivities have been undercut by concerns from consumers and others who believe transgender culture is being pushed upon them and their children, which has resulted in some companies and governments pulling back their support.
The recent backlash over heartland brands that appeared to alienate long-time core customers began in earnest earlier this year when Bud Light entered into a paid partnership with transgender influencer Dylan Mulvaney.
Read More