The most refreshingly true statements articulated by Gill Pratt at the RealClearEnergy Future Forum are “Not everyone is the same” and “One size does not fit all.” As Toyota’s chief scientist, Pratt understands very well the complex nature of a very diverse consumer base (check the video link above to see his part).
That is why a multi-path approach that enhances the customer’s quality of life is the most productive strategy. America’s motorists come from a variety of backgrounds who purchase vehicles for a variety of purposes. “Our job as a manufacturer is to adapt and provide customers with choices to satisfy their needs and desires,” says the executive.
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