Florida Gov. Ron DeSantis’ campaign has a new strategy to bolster the governor’s movement in the 2024 GOP primaries and catch up to former President Donald Trump, according to a July 6 campaign memo obtained by NBC News.
Trump continues to lead DeSantis in both state and national polls, and the campaign memo labeled “Confidential Friends and Family Update” details the governor’s plans to shore up support in key early primary states, insisting a large swath of the electorate is still up for grabs. As DeSantis remains particularly focused on New Hampshire, the campaign intends to delay efforts in Super Tuesday states to the fall.
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